June 13, 2018
Keene, NH – The statistics are staggering: 1 in 6 children in the United States face hunger. During the summer months when free or reduced-price meals at school are not an option, four out of five kids lose access to those meals. To raise awareness and to inspire people to take action on behalf of children who may not know where their next meal is coming from, C&S Wholesale Grocers announced its support for an innovative new campaign to highlight the issue of child hunger. Titled “Summer Hunger Explained,” the video was produced by Feeding America®, the country’s largest hunger relief organization. The campaign was developed for social media platforms and will run from June 1 through early August, reaching millions of potential supporters on social media throughout the summer months.
This campaign puts people in the shoes of a child in need, helping them understand what it’s like to be hungry during the summer months when school is out. It asks people to imagine what it would feel like to be a child who is struggling to find food to eat while their friends are going to the beach, swimming in their neighborhood pool, having slumber parties, and other summer break activities. People will be encouraged to share the message with their network on social media to help end child hunger for kids everywhere. Link: https://www.facebook.com/FeedingAmerica/posts/10156369386187731
“Hunger in America is an issue that is hidden from most people, but it is a problem with a solution,” said Cathy Davis, Chief Marketing and Communications Officer at Feeding America. “Our PSAs aim to raise awareness, build empathy, spark conversations, and get people inspired and motivated to get involved. We all have a part to play in creating a hunger-free America.”
C&S has supported two additional public service announcements for Feeding America which have included coverage on television, radio, print, and billboards:
2016–2018: “We’d Do Anything for Kids” Campaign produced with the Ad Council, Feeding America brand awareness amongst charitable givers increased by 7% as a result. Value of donated media over 24 months: $10.7M
2013–2017: “Food Angels” Campaign produced with the Ad Council, Feeding America brand awareness amongst charitable givers increased by 9% as a result. Value of donated media over 36 months: $11.1M
About Feeding America
Feeding America® is the largest hunger-relief organization in the Unites States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
About C&S Wholesale Grocers
C&S Wholesale Grocers, Inc., based in Keene, NH, is the largest wholesale grocery supply company in the U.S. and the industry leader in supply chain innovation. Founded in 1918 as a supplier to independent grocery stores, C&S now services customers of all sizes, supplying more than 14,000 independent supermarkets, chain stores, military bases, and institutions with over 140,000 different products. To learn more, please visit http://cswg.com.
C&S community involvement programs support initiatives to fight hunger and to promote the health and enrichment of communities that are homes to the company's employees and facilities. To learn more, visit http://community.cswg.com.